In a vegan forum on Facebook that I am part of, a question was recently raised on the best way to proliferate the fact that veganism is a very effective way to mitigate the effects climate change and potentially halt the ongoing severe environmental degradation. My response is that one should strive to be a vocal and visible advocate and example without resorting to violence of any kind (including verbal). In my experience, a sanctimonious evangelical behaviour really pushes people away and causes them to become defensive rather than give them a space to ponder on their choices. This, I've found to be true in advocating for veganism as a viable solution to global quandaries as much as in organised religion. My alternative is to hold conversations with people and present scientific facts from reputable and reliable research sources. As a rule of thumb, I cite real academic publications over health buff and holistic wellness blogs and sites like IFLScience.
When I am asked to speak publicly, I dedicate a large chunk of it to present the vegan lifestyle as one of the best options people can take if they really want to be serious about tapering climate change and I talk about it with joy. I don't want people to think "Oh, here's another vegan a**hole." I do it with kindness because I aim to illicit a warm response. I even share photos of food and easy recipes. Heck, sometimes I even bring food. I lay on the table ideas of consumption reduction with the foresight of paving the way to an eventual transition to a vegan life. I also do not open the discussion with the word "vegan" as I know that it is taboo for a lot of people. I've done lectures where people walked out upon hearing it and I don't like that. I usually use that word towards the end of my talks.
I know that the reason many people find it difficult to make a change is because it's a gargantuan challenge to detach one's self from the familiar. Food is associated with identity, culture and the comfort of family. That's why I don't attack these things. Veganism at present is, unfortunately, associated with an upper middle class lifestyle and social deviance, so I also try to debunk this. For me, everything is about kindly presenting facts and offering solutions to the current deplorable state of things. If I insult people, then I'm almost sure that I've lost the chance to convince them. I think of foul-mouthed evangelical religious people that tell me I am going to hell because of this and that. I don't see a huge difference between them and someone who is pointing a finger at me and telling me that I am responsible for destroying the Earth because of my choices. I know my process is slow but there just is no shortcut.
